In the Apache Mall Getting a Huge Expansion
Macy's is changing it up! They are going to open an outlet store inside their store this summer. It's called Macy's Backstage. There are 70 Macy's across the U.S. that offer this shopping experience. The new outlet store will have approximately 15,600 square feet of dedicated retail space on the second floor of Macy’s. According to the press release, "Macy’s Backstage is operated by its own buying team who scour the world to find the most fabulous product at the best prices." They promise to deliver a constantly changing assortment of on-trend merchandise at up to 80% off traditional department store prices.
While discussing this new store-within-store idea, I heard "are they just giving their clearance section a new name?" But it sounds like it's going to be so much more than that. People who have experienced Macy's Backstage say it's a completely different way to shop. It's a very interactive, more modern way to find great deals. Not only will they have time-saving mobile checkouts and their own backstage crew, but they will also integrate social media.
The press release says shoppers should expect great savings on clothing, plus an assortment of housewares, home textiles & decor, cosmetics, hair & nail care, gifts, jewelry, shoes, designer handbags, and accessories.
The grand opening of Macy's Backstage will be Saturday, June 16th. The first 200 people in the door will receive a special giveaway.